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US-based app ensures higher ROI for beauty brands seeking alternatives to navigate social shopping upheaval.
January 17, 2025
By: Lianna Albrizio
Associate Editor
Amid the ticking clock on TikTok’s forthcoming ban in the US, beauty brands are in a state of upheaval regarding their heavy reliance on the shops and beauty influencer videos that have been a major driver for sales. The US Supreme Court upheld a bipartisan law that aims to ban TikTok nationwide beginning on Sunday if the video-sharing app continues to be controlled by its Chinese parent company, ByteDance Ltd. Orme, a social commerce platform built to empower beauty brands, is stepping up to...
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